Live Bar, August 15 -arsenal reorganized the club’s business and marketing team this summer and hired a new department head. Football finance expert Kieran Maguire said that after years of silence, Karen finally found the right path for the Gunners: “Over the years, Arsenal seem to be asleep in terms of brand value transformation. Clubs like Manchester United and Liverpool have set up business and marketing departments in many regions. This is a gold-plated approach for clubs, enabling them to get in touch with those big markets and brands, finally, economic benefits are obtained. “After years of silence, kellenke seemed to be aware of this problem. The Gunners could not ignore the huge income brought by the commercial market. I don’t know if little kerenke is actively involved in it, but now Arsenal are on the right path.” (Old onion)
